AWS Should Stop Playing the Catch Up Game | ✉️ #45

Graphic for MKDEV Dispatch #45 featuring an illustration of a smiling man holding a cheerful dog, with text "AWS should stop playing the catch up game". Background includes paper planes and orange geometric shapes. Graphic for MKDEV Dispatch #45 featuring an illustration of a smiling man holding a cheerful dog, with text "AWS should stop playing the catch up game". Background includes paper planes and orange geometric shapes.

Hey! 👋

Adam Selipsky was the CEO of AWS for the last 3 years. Recently, the company announced that he is stepping down and will be replaced by Matt Garman, someone who was growing inside AWS for the last 18 years, starting initially as an intern. AWS’s growth declines, and its market share shrinks as of today. I guess, it’s only natural to search for the new head of the business to steer it into the right direction. What this direction might be?

Recently, it feels like AWS is not as customer-obsessed as it used to be. It tries to catch up with the AI hype train, invests billions into its AI offering and doesn’t seem to care much about anything else. I mean, of course they still have thousands of engineering who continue building and improving existing services, but you can clearly see where the focus is.

The problem with this focus on AI is that there are thousands of businesses, or perhaps, the majority of businesses that don’t really need GenAI inside their products - unless they want to follow the hype train and introduce an LLM-powered Chat Bot. But what do they need? That’s the question that AWS seems to ask less and less often, leaving many of the recently released services, like AppRunner or Lattice, in a semi-abandoned state.

I’d love to see Matt Garman bringing the focus back to doing what’s best for the customers instead. Of course, they need to catch up with Azure and Google Cloud in AI space. But they need to remember, what made them the market leader in the first place - and that was not playing a catch up game.


What We've Shared

And on the website please welcome the first of two parts of a big overview by mkdev's Head of Data & AI, Paul Larsen:


What We've Discovered


An announcement

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The 46th mkdev dispatch will arrive on Friday, June 6th. See you next time!