How Can Meta Make Money? | ✉️ #65

Illustration featuring a bearded man with glasses on the right and text on the left reading "MKDEV Dispatch #65: How Can Meta Make Money?" against a background of paper planes and orange accents.
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Illustration featuring a bearded man with glasses on the right and text on the left reading "MKDEV Dispatch #65: How Can Meta Make Money?" against a background of paper planes and orange accents.

Hey! 👋

It’s well known that as soon as a company starts to grow, its customer service begins to decline. It’s logical—supporting 10 people is not the same as supporting 10 million. It’s simple math. If you have 10 customers and 2 people supporting them, you’d need 2 million support staff to handle 10 million customers.

Using this logic, it’s clear that big companies can’t provide the same level of support as smaller ones. But when we’re talking about companies with over 3.2 billion customers, the customer service becomes downright horrible.

Take Meta, for example. They have two types of customers: the ones who use their services (like you and me, scrolling through reels) and the ones who pay to run ads on Instagram, WhatsApp, Facebook, and so on.

Now, imagine you’re one of those paying customers. You want to run ads on Meta’s platforms, but you can’t—because their customer service is the worst in the world, and their tools are even worse. It’s hard to explain how a company that makes $134 billion a year from ads can’t figure out how to take your money.

The real problem is that we’re stuck in a duopoly. For most industries, there are only two options in the digital advertising space: Meta and Alphabet (Google). If you want to grow your brand online, you have no choice but to deal with them.

It’s sad, but one of the biggest companies in the world has the worst customer service for its paying customers. This has been the case for years, and it’s not going to change—unless they start losing market share to competitors like TikTok or X.


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The 66th mkdev dispatch of the year will arrive on Friday, March 28th. See you next time!